Thankfully, society is becoming more aware of what it means to be socially and environmentally responsible. Messages abound from the green revolution relating to our individual and societal carbon-footprint, the importance of sustainability and the conscious steps that are being taken by companies to bring options to consumers. Unfortunately, there can be little substance behind some of these claims.

There are many innovative developments and clever ways on construing how a product is ‘Green’. However, many of these options fail to touch on responsible use of the resources utilized to create products. With respect to the individual elements, this lies in the quality of each component and how they contribute to a quality finished product as a whole; one that will be resilient over long periods of time and use.

This is our thinking: when considering how we at DIRECT UPHOLSTERY will do our part to be responsible with the environment and the elements that we utilize to create our products, we start with the end in mind.  


Creating a high-quality product that reflects our blend of modern and transitional design with functional sensibilities that carefully consider and never compromise on the need for every piece to be able to withstand the expectations of everyday life, for years to come.


A simple thought that has always been at the core of what we do..  


At DIRECT UPHOLSTERY, our frames are locally made from regional sources of lumber. The implications of this are responsible forestry, ethical labor practices and local employment. The Foam that we use is also locally made and is composed of the highest level of soy content that ensure a product is not just ‘green’ but also durable promoting a long lifespan. The fabrics that we use are formaldehyde and phthalate free, preserving our water and everything that depends on it, which is, essentially, everything. All of the leather used is a byproduct of the meat industry – a component that would otherwise be wasted. Leather is valued for its durability, functionality and beauty, ultimately promoting a long lifespan for a product which is a green facet of manufacturing. Our leather is primarily made in northern Italy, by generations old tanneries which offer local artisans a place to earn a proper wage, supporting and sustaining their economy, as well.  


These components are brought together in our facilities in Toronto, Canada, where skilled craftsmen marry these to create something beautiful.   Local manufacturing means that we ensure that ethical labour practices are always surpassed, that people with passion to create things with their hands are afforded a place to utilize their skills. That the people who make your furniture have quality jobs with good wages, to sustain and further what it means to live in a great country.


End of life:

When the day comes that you are ready to part with your furniture, we will be able to help you relocate your piece to organizations that re-purpose these. There are many organizations located in North American Cities that re-purpose used furniture and make these available to those in more challenging situations. We can help connect you with these and, in some cases, make the arrangements for the removal of the furniture from your home.